Built for Founders Like You.
You've created something meaningful — but doing it alone is exhausting. I know that feeling. After an unexpected loss, I needed to rebuild. I wanted to grow something real — but everything out there felt cold and transactional.
"Solace & Co. brings Amazon strategy with someone who understands your founder journey. This isn't an agency. It's hands-on partnership from someone who's been there. Sometimes you need tactical help, sometimes strategic thinking, sometimes just someone who gets what you're going through. Just a clear path forward — with your brand and your peace of mind at the center."
We believe commerce should be beautiful.
Not just profitable. Not just scalable.
But rooted in integrity and deeply aligned with who you are
and what you stand for.
In a world of pressure and playbooks, we offer something quieter: Partnership that honors your vision, your values, and your pace.
Amazon Strategy + Founder Support
Because sometimes you need more than tactics
Before we dive into listings and PPC, we start with where you are as a founder.
What's your capacity? What does success look like for your life, not just your revenue? How do you want to feel about your business at the end of each day?
Some engagements focus purely on Amazon execution — optimizing listings, managing ads, scaling operations. Others blend in strategic sessions that help you think through the bigger picture of building a business that actually works for you.
You're not just getting Amazon expertise. You're working with someone who understands what it's like to have everything on the line, who's navigated uncertainty, and who knows that behind every business decision is a real person with real stakes.
Strategy that fits your life
Amazon growth that aligns with your capacity and values
Someone who's been there
Working with a founder who understands the journey
Flexible support
From tactical execution to strategic thinking sessions
The Four Elements
The principles that guide how we grow — calmly, on purpose, and without compromise.
Starting with what matters most to you, then building Amazon strategy around your reality as a founder.
Your product has a story worth telling. We help you translate that authentic story into Amazon success.
Strategic momentum that fits your capacity — growth that drives results without requiring you to sacrifice your life.
Infrastructure that supports you, not just your sales — systems that give you freedom and predictability.
Where strategic Amazon expertise meets deep understanding of the founder journey.
Discover How We Craft Your PathAfter Loss,
I Chose a Different
Way to Grow
I lost my job without warning. What I found next were pitches, playbooks, and pressure — but not the one thing I needed: someone who actually cared.
This wasn't just losing a job. After a decade in nonprofit work, I had finally found my place in the business world. I was creating substantial results, building confidence, and providing real stability for my family. Then it was gone — decided in a parking lot by people I'd called friends.
The months that followed brought financial free fall, the sale of our family home, and questions I never thought I'd face. But they also brought something unexpected: clarity about what founders really need when they're building something that matters.
Solace & Co. is the studio I couldn't find. A partner who combines Amazon expertise with genuine understanding of what it feels like to have everything on the line. Someone who knows that behind every strategy decision is a real person with real stakes.
"Your brand is more than a product — it's your story, your vision, your future. We'll grow it in a way that keeps all of that intact, at a pace that feels right for you."
"Growth should never cost you your vision, your values, or your voice. My promise is to keep those at the center, every step of the way."
— Kevin, FounderBuilt for Growth
That Lasts
Every brand's path is different, but here's what stays the same: when we work together, you stay in control of your brand and confident about each step forward. No compromises. No shortcuts. Just steady, intentional growth that feels right for you.
Gordon L. CEO, Confidental Client"Kevin took over our $1.3 million Amazon account and helped grow revenue by almost 100% over the first quarter of 2023 compared to 2022."
Begin Your Ascent
Let's have a straightforward talk about where your brand is now and where you want it to go on Amazon. No sales pitch — just clarity on whether we're the right fit.