Amazon Strategy for Founders

Building Something Different

After losing everything, I decided to rebuild — not just a career, but a way of helping thoughtful founders grow on Amazon without losing what makes their brand theirs.

I needed the consultant I couldn’t find.

Someone who understood what it felt like to rebuild, and how to do it with clarity, heart, and purpose.

Solace & Co helps thoughtful, design-led founders bring calm, strategy, and creative clarity to the Amazon process. Growth that feels aligned, not exhausting.

For twelve years I worked in nonprofits helping women and children at risk. The work mattered deeply, but over time I realized passion alone could not sustain our family. We needed stability, and I needed a way to build it.

So I took a leap into the business world. For the first time, things clicked. I was growing, providing, and finding a sense of confidence I had not felt in years.

Then came the kind of turning point no one plans for. A sudden job loss. A few decisions made behind closed doors that changed everything for my family. Overnight, the security we had worked so hard for was gone.

In the months that followed, we had to make impossible choices, including selling our first home. It was painful, but it also stripped life down to what really mattered.

Growth does not always look like success. Sometimes it looks like starting again.

Therapy helped me start putting the pieces back together. That process led to a discovery that changed everything: I am neurodivergent. For the first time, I understood why I experienced the world the way I do — the sensitivity, the burnout, the deep focus, the need for meaning in every move I make.

I was not broken. I just needed to build a life that worked with my wiring, not against it.

That realization brought me back to something that had always given me peace: creating. Whether it was writing, designing, or building systems, creativity was how I processed, healed, and made sense of things.

When a founder reached out asking for help with their Amazon business, I realized I could use those same creative instincts to help others find structure and calm in their own chaos.

What if clarity, creativity, and compassion were not opposites, but the foundation of growth?

Solace & Co was born from that question. It is the space I wish I had, where strategy meets empathy and growth does not cost your peace.

Because building something meaningful should never mean losing yourself in the process.

Find out more about me on LinkedIn →
Kevin Martin, founder of Solace & Co. Amazon consultant who understands the founder journey.

When you work with Solace & Co, you’re not just hiring an Amazon consultant. You’re working with someone who’s been through the rebuilding process firsthand. Someone who understands how personal this journey can feel, and how much it matters to get it right.

I’ve learned that real growth doesn’t come from doing more. It comes from doing what matters, and doing it well. It’s about building strategy on top of empathy, and remembering that behind every product is a person, and behind every business is a story worth protecting.

Whether you’re launching your first product or refining what you’ve already built, my role is simple. I’m here to bring calm, clarity, and structure to your next chapter so growth feels aligned, not exhausting.

— Kevin, Founder

Founder-First Approach

We start with where you are as a founder. Every plan, every recommendation, every piece of strategy is built around your reality and what actually works for you.

Built on Understanding

I have been where you are, trying to grow something meaningful without losing yourself in the process. That perspective shapes everything I do and how I show up for you.

Trust, Not Transactions

Business should feel human. I believe good work comes from clear communication, mutual respect, and a genuine desire to see your brand win for the right reasons.

Let's Build Something Better

Good things grow from honest partnership. If you’re building something you care about and you want to make Amazon feel less like a machine and more like a match for your brand, I’d love to help you get there.

Solace & Co. is a boutique Amazon consulting studio founded by Kevin Martin. We help creative founders and small-batch brands grow on Amazon without losing what makes them special. Our approach is calm, strategic, and grounded in integrity — not hype.
Refined Contact Section — Solace & Co.
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