Absolutely. Some of my most rewarding partnerships are with founders taking their first steps on Amazon. If you're just starting out, we focus on building solid foundations and avoiding costly mistakes I see others make. I know what it's like to feel uncertain about next steps—that's exactly why this approach works.

I've been there—I know what it's like when every dollar matters. That's why I offer flexible engagement options. Sometimes founders need a few strategic hours to think through their next move. Other times it's a full partnership. We'll find an approach that works for where you are right now, not where I think you should be.

ADHD brains process rejection, change, and uncertainty differently. I understand why traditional business advice often doesn't work for neurodivergent founders, why networking events feel impossible, and why you might need strategies built around your actual brain, not a neurotypical playbook. Plus, ADHD often comes with superpowers—hyperfocus, creative problem-solving, and pattern recognition—that can be business assets when leveraged correctly.

I know exactly what it feels like to be let down by people you trusted. That's why I'm obsessive about clear communication, setting realistic expectations, and delivering what I promise. No hidden fees, no surprise timelines, no disappearing when things get challenging. When you've been betrayed in business, rebuilding trust isn't just professional—it's personal.

Both! I work with founders at every stage—from those with just an idea to those scaling existing brands. What matters isn't where you're starting; it's that you're building something meaningful and want to do it right. Each stage has its own challenges and opportunities, and I tailor the approach accordingly.

It means we start with your life, not your listing optimization. What's your capacity? What does success look like for your family? How do you want to feel about your business at the end of each day? Then we build Amazon strategy around those realities. It's the difference between tactics that serve your business and strategy that serves your life.

This is exactly why Solace & Co exists. I've rebuilt from nothing after losing everything—job, house, confidence, sense of place in the business world. I understand the unique challenges of starting over, the weight of every decision when resources are limited, and the emotional work required alongside the practical work. You're not just getting Amazon expertise; you're working with someone who's walked this path.

Regular check-ins, clear project updates, and honest conversations about what's working and what isn't. You'll never be left wondering what's happening with your account or strategy. If something isn't going as planned, you'll know immediately—along with what we're doing to fix it. Having been blindsided before, I never want anyone to feel that way working with me.

Sustainable growth comes from systems that support you, not consume you. We build momentum through strategic choices, not just harder work. That might mean focusing on fewer, higher-impact activities rather than trying to do everything. It definitely means regular check-ins about your bandwidth and adjusting our approach as your life changes.

If you're building something meaningful and want to grow it without losing yourself in the process, we'll probably work well together. If you value transparency, authentic communication, and having a true partner rather than just a service provider, even better. The best way to find out is to have a conversation—no pressure, just clarity about whether this makes sense for both of us.