Strategic Excellence. Intentional Growth.
Where founder understanding meets Amazon expertise.
Amazon Strategy + Founder Support
Because sometimes you need more than tactics
Every founder and every brand has a different story — and every story deserves its own path.
I don't offer preset packages. Instead, I take the time to understand your vision, challenges, and goals, then craft a plan that blends the right mix of strategy, creative, marketing, and operations.
But here's what makes this different: before we dive into Amazon tactics, we start with where you are as a founder. What's your capacity? What does success look like for your life, not just your revenue? How do you want to feel about your business at the end of each day?
What follows are the core areas I work in — but your plan will always be designed just for you, at a pace that works for your life.
Strategy that fits your life
Amazon growth aligned with your capacity, values, and definition of success
Someone who's been there
Working with a founder who understands the weight of every decision
Flexible engagement
From full-scale launches to strategic thinking sessions
Peace of mind included
Clear communication, transparent processes, no surprises
Founder Support & Strategic Thinking
For when you need more than tactical execution
Sometimes the challenge isn't Amazon tactics—it's thinking through the bigger picture of what you're building and why.
I offer strategic thinking sessions for founders who want a sounding board. Someone who understands what it's like when every decision feels significant, when resources are limited, and when you need to balance growth with everything else in your life.
These conversations aren't about following a framework. They're about understanding your specific situation, exploring options, and finding approaches that work for your reality as a founder.
Some engagements are purely Amazon-focused. Others blend strategy and support. Most include both, because that's what works when you're building something meaningful.
Strategic thinking partner
A sounding board for big decisions and direction changes
Founder-first perspective
Advice from someone who understands the founder journey
Flexible approach
Strategic sessions that adapt to your needs and timeline
Practical solutions
Ideas that work for real founders with real constraints
that endure
Foundation Crafting
Before we touch a single Amazon setting, we start with what matters most to you. What does success look like for your life, not just your revenue? What's your capacity for growth? How do you want to feel about your business at the end of each day? Only then do we build your Amazon presence — from brand registry and account architecture to launch strategy and compliance — around your reality as a founder. This isn't about following Amazon's playbook; it's about creating an Amazon strategy that actually works for the life you want to live.
With the foundation in place, we shape the experience customers will feel on every page.
meets strategy
Listing & Creative Direction
Every detail — from your headline copy to your final product image — should work in harmony. I guide the process from the very first concept, pairing keyword strategy with design direction so your product pages feel both discoverable and deeply on‑brand. Together, we'll shape premium A+ Content and conversion‑focused copy that inspires not just a click, but a loyal customer.
Once your brand is live, the next step is reaching the right customers — efficiently and profitably.
your life
Growth Orchestration
Sustainable growth isn't about maximizing every opportunity — it's about choosing the right opportunities for your life and capacity. Together, we design growth strategies that drive meaningful results without consuming every waking hour. Whether that's strategic advertising campaigns, organic ranking improvements, or expansion planning, every growth decision is made with your bandwidth and goals in mind. This isn't about doing everything — it's about doing the right things, in the right sequence, at a pace that lets you stay present for what matters most in your life.
Behind every great campaign is an operation that can deliver — smoothly and at scale.
frees you
Systems Design
The right systems don't just manage your inventory — they give you back your life. We design operations that let you sleep at night, take vacations without panic, and scale without chaos. From inventory planning that protects your cash flow to fulfillment strategies that prevent fire drills, every system is built to support your freedom and peace of mind. Because the best infrastructure isn't the most complex — it's the one that runs so smoothly you barely have to think about it.
"True luxury in business isn't about following trends — it's about creating an experience so distinct, others aspire to match it."
The Journey
A refined approach crafted for your Amazon presence
Every engagement follows a rhythm: listen, define, build, refine.
Discovery
Deep exploration of your brand's essence, your founder journey, and your unique market position. We start with what matters most to you before diving into Amazon tactics.
Strategy
A bespoke roadmap that aligns your vision with Amazon reality. We define priorities, sequence the work, and choose the levers that will matter most first — at a pace that works for your life.
Execution
Meticulous buildout across creative, marketing, and operations. Every touchpoint is intentional, every decision traceable back to your goals, with constant communication so you're never left wondering.
Evolution
Ongoing refinement and measured scaling. We protect margins, read the signals, and adapt with care so growth remains sustainable — and distinctly yours. Your success and peace of mind are the priority.